The Bath Christmas Market is a significant news source for Bath Live and a key driver of page views for months each year. We are always looking for new ways to capitalise on this and decided to do an unsolicited review of The Ivy.
The market is controversial with locals because it creates chaotic traffic and pedestrian conditions in Bath which can be very disruptive for residents and permanent traders.
The Ivy is known to be an upmarket establishment and I decided to go with the angle of whether they could maintain standards during this hyper-busy period.
My fair but direct account and chosen angle led to the piece performing remarkably well for a review on our website with 22,000+ page views.
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